Grace Griffin
Digital Marketing | Content Strategy | Education
Creative and adaptable communications professional with a background in education, multimedia content creation, and digital marketing. Experienced in storytelling, copywriting, e-commerce, and data-driven strategy. Passionate about crafting inclusive content and building authentic engagement through strategic messaging. Certified in Google Digital Marketing & E-Commerce.
Professional Experience
Yearbook Adviser | Moorhead High School
Aug 2022–Present
- Built and managed a custom Shopify store; improved fulfillment workflows, increasing sales by 40%.
- Designed and executed targeted email marketing campaigns.
- Led a 30+ student team using SCRUM workflows and Adobe Creative Suite.
English Language Arts Teacher | Moorhead High School
Aug 2022–Present
- Taught writing to 90+ students per semester with individualized feedback and growth-focused instruction.
- Used student performance data to drive instruction and communicate with stakeholders.
- Developed inclusive, high-engagement curriculum aligned with academic standards.
Multimedia Content Creator | Freelance
Apr 2020–Jan 2021
- Produced and edited weekly video content for social media.
- Created graphics and written copy to engage audiences based on persona research.
- Developed detailed audience personas to shape content strategy.
Skills
Marketing & Technical Tools
- Shopify, Mailchimp, Google Ads, GA4
- Adobe Creative Suite (InDesign, Lightroom, Premiere Pro)
- HTML/CSS Basics, SEO/SEM, SCRUM Management
Communication & Leadership
- Data-driven storytelling, Stakeholder Communication
- Editorial Planning, Workflow Management
- Team Mentorship, Cross-functional Collaboration
Certifications
Google Digital Marketing & E-Commerce – Coursera (2025)
Covers SEO, email marketing, analytics tools (GA4), customer personas, and e-commerce platforms like Shopify.
Education
BA in Communication Studies – Concordia College, Moorhead (2016)