Grace Griffin | Digital Portfolio and Resume Grace Griffin | Digital Portfolio

Grace Griffin Digital Portfolio and Resume

Grace Griffin

Story Driven Marketer | Content Strategist

I help brands and organizations tell clear, authentic stories that connect with real people. With a background in education, digital strategy, and inclusive content I bring both heart and expertise to projects from messaging guides to email campaigns to web content. Certified in Google Digital Marketing and E-Commerce with additional training in UX Design and Social Media Marketing.

Professional Experience

Digital Marketing and Content Strategy | Portfolio Projects

Aug 2023 to Present

  • Developed brand voice and storytelling guides for mission driven brands including Second Moon Coffee and ThriveWorks Collective
  • Wrote user focused landing pages, onboarding flows, and microcopy to support engagement and conversions
  • Created inclusive community centered email campaigns for newsletters, promotions, and automated journeys
  • Built strategic content calendars aligned with audience insights, brand values, and business goals
  • Designed visual assets and wireframes in Figma and Canva for cohesive brand storytelling

Yearbook Adviser and English Teacher | Moorhead High School

Aug 2022 to Present

  • Led storytelling strategy, email marketing, and e-commerce for a yearbook campaign increasing sales by 40 percent
  • Managed a Shopify storefront and audience targeted email campaigns with performance tracking
  • Directed a 30 plus student team using SCRUM workflows to deliver a 300 plus page publication
  • Mentored students in visual storytelling, writing, and design building creative confidence

Skills

Content and Copywriting

  • Brand Voice and Messaging
  • Storytelling and Content Strategy
  • Landing Pages and UX Copy
  • Email Campaigns and Journeys
  • Blog Writing and SEO Optimization

Tools and Technical Skills

  • Mailchimp, Shopify, WordPress, Google Analytics, Figma, Canva
  • Adobe Creative Suite, Basic HTML and CSS
  • SEO, A B Testing, Content Calendar Development

Certifications

Google Digital Marketing and E-Commerce – Coursera (2025)

Google UX Design – In Progress

Meta Social Media Marketing – In Progress

Education

BA in Communication Studies – Concordia College, Moorhead (2017)

© 2025 Grace Griffin. All rights reserved.