Grace Griffin Digital Portfolio and Resume
Grace Griffin
Story Driven Marketer | Content Strategist
I help brands and organizations tell clear, authentic stories that connect with real people. With a background in education, digital strategy, and inclusive content I bring both heart and expertise to projects from messaging guides to email campaigns to web content. Certified in Google Digital Marketing and E-Commerce with additional training in UX Design and Social Media Marketing.
Professional Experience
Digital Marketing and Content Strategy | Portfolio Projects
Aug 2023 to Present
- Developed brand voice and storytelling guides for mission driven brands including Second Moon Coffee and ThriveWorks Collective
- Wrote user focused landing pages, onboarding flows, and microcopy to support engagement and conversions
- Created inclusive community centered email campaigns for newsletters, promotions, and automated journeys
- Built strategic content calendars aligned with audience insights, brand values, and business goals
- Designed visual assets and wireframes in Figma and Canva for cohesive brand storytelling
Yearbook Adviser and English Teacher | Moorhead High School
Aug 2022 to Present
- Led storytelling strategy, email marketing, and e-commerce for a yearbook campaign increasing sales by 40 percent
- Managed a Shopify storefront and audience targeted email campaigns with performance tracking
- Directed a 30 plus student team using SCRUM workflows to deliver a 300 plus page publication
- Mentored students in visual storytelling, writing, and design building creative confidence
Skills
Content and Copywriting
- Brand Voice and Messaging
- Storytelling and Content Strategy
- Landing Pages and UX Copy
- Email Campaigns and Journeys
- Blog Writing and SEO Optimization
Tools and Technical Skills
- Mailchimp, Shopify, WordPress, Google Analytics, Figma, Canva
- Adobe Creative Suite, Basic HTML and CSS
- SEO, A B Testing, Content Calendar Development
Certifications
Google Digital Marketing and E-Commerce – Coursera (2025)
Google UX Design – In Progress
Meta Social Media Marketing – In Progress
Education
BA in Communication Studies – Concordia College, Moorhead (2017)