ThriveWorks Collective | Nonprofit Brand & Content Strategy
ThriveWorks Collective is a fictional nonprofit that addresses food insecurity by connecting low-income and immigrant families with locally sourced produce through CSA programs.
In this spec project, I acted as Content Strategist, building a full digital presence from the ground up. I developed a unified brand voice, wrote SEO-friendly web copy, crafted press releases, and created blog and email content tailored to families, partners and donors.
This piece highlights my ability to deliver cohesive, audience-centered messaging that supports both engagement and organizational growth.
Brand Voice Guide
To help ThriveWorks Collective build a consistent and credible digital presence, I created a brand voice guide that defines the organization’s tone, language, and messaging across platforms.
It’s designed to help staff, volunteers, and partners communicate clearly, empathetically, and consistently—whether in a donor appeal, social post, or email update.
The voice framework reflects ThriveWorks’ mission of dignity, empowerment, and access, ensuring all communication resonates with both the communities they serve and the funders who support them.
What I did:
Defined voice principles, tone guidelines, and key messaging pillars
Created writing dos and don’ts with sample copy to model brand voice
Revised real-world examples (social, email, website) for on-brand clarity
Balanced warmth, professionalism, and accessibility across audiences
Designed a practical, user-friendly guide for daily content creation
This project shows my ability to build strategic voice systems that unify messaging, strengthen brand identity, and serve as everyday tools for internal teams.
Landing Page
To help ThriveWorks Collective build trust and credibility online, I created a spec landing page that introduces the nonprofit’s mission and encourages engagement—through donations, volunteering, or community participation.
The copy balances warmth with clarity and reflects ThriveWorks’ values of empowerment, dignity, and access, translating complex issues into simple, actionable messaging.
What I did:
Wrote user-centered web copy for multiple audiences
Structured the page to tell the story and prompt key actions
Created mission-aligned CTAs for donors, families, and partners
Applied SEO and content hierarchy for visibility and flow
Designed a clean, accessible layout that builds trust
This project shows how I turn mission-driven goals into web content that drives action and supports organizational growth.